Investment Risks: All investments involve risk - precious metals are no exception. The value of a precious metal product is affected by many economic factors, including the current market price of bullion, the perceived scarcity of the item and other factors. Some of these factors include quality, current demand and general market sentiment. Therefore, because the value of precious metals can go down as well as up, investing in them may not be suitable for everyone. You should understand precious metals well, and have adequate cash reserves and disposable income before considering a precious metals investment.